Waitrose also said it would divert millions of carrots and other misshapen vegetables into its own label soups, ready meals and smoothies. Waitrose said its latest efforts were part of an existing programme to sell misshapen vegetables in an effort to reduce food waste.Ī University of Edinburgh study in 2018 estimated a third of fruit and vegetable produce across Europe never reaches supermarket shelves because it fails to meet appearance standards, leading to more than 50 million tonnes of food waste each year. Large parts of England are officially in a drought for the first time since 2018 following the driest summer for 50 years, forcing water companies to restrict water usage to safeguard supplies. Plus, discover new sustainable brands you’ll love. The steps should help farmers make up for any shortfall in overall yields due to dry weather and low rainfall. Shop everything from organic fruits and vegetables to high-quality meats and seafood, bakery items, and dairy products in just minutesall while saving up to 40. "Whilst the crop coming out may look and feel a bit different to what we’re all used to, it’s still the same great British quality," Lidl GB Chief Executive Ryan McDonnell said in a statement. LONDON, Aug 25 (Reuters) - Two British supermarket chains will stock bent carrots and other misshapen fruit and vegetables on their shelves in an effort to support farmers hit by drought after a. The move will also help tackle food waste. LONDON, Aug 25 (Reuters) - Two British supermarket chains will stock bent carrots and other misshapen fruit and vegetables on their shelves in an effort to support farmers. Normally such produce would not make the grade.īut German-owned discounter Lidl GB and upmarket retailer Waitrose said they would relax size and shape guidelines for fruit and vegetables affected by the drought. Misshapen fruit and vegetables in Asda’s new Beautiful on the Inside range will be bagged separately and sold for 30 less than their perfect peers, as the supermarket hopes to educate shoppers on the benefits of buying ugly while also supporting farmers. LONDON, Aug 25 (Reuters) - Two British supermarket chains will stock bent carrots and other misshapen fruit and vegetables on their shelves in an effort to support farmers hit by drought after a heatwave. If you are a gardener, dont be concerned if your fruits and veggies are growing in unusual shapes.
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